Sleep Expo has positioned itself as the leading platform for the foam and sleep industry in the Middle East and Africa. The market is evolving rapidly, driven by discerning consumers who value comfort, aesthetics, and sustainability, as well as technical specifications and durability. In hospitality, sustainability and premium bedding solutions for 4- and 5-star hotels are key priorities. With rising disposable incomes and Africa’s young, growing population, demand across all segments is increasing. Sleep Expo is the go-to event for manufacturers and industry professionals to stay ahead of trends and innovations.

This event brings the entire Sleep industry together and creates opportunities to build new partnerships. It’s a platform to shape the future of the industry through innovation and technology. In my session, I shared how we implemented smart systems powered by AI in our operations and supply chain at National Farm Factory in Qatar. Innovation and sustainability are at the heart of our production lines, and this event is key to driving those values forward.

Sleep is no longer just a necessity—it’s about feeling better and improving wellness. Today’s buyers are more educated, looking for both comfort and technology in their sleep solutions. Sleep Expo is vital because it brings together mattress manufacturers, pillow makers, and sleep tech innovators to integrate solutions and take sleep to the next generation. My session focused on personalized sleep and the next generation of wellness. Technology like sleep scores and monitors only matter if we use them to make real improvements. By combining tech with bedding, we can truly help people sleep better.

Being part of Sleep Expo as host and advisor is an incredible honor. This platform is driving sustainability and the circular economy, which aligns perfectly with our mission at The Furniture Recycling Group. For 15 years, we’ve worked to keep mattresses out of landfills and create a better world. Seeing Dubai’s commitment to these goals and sharing UK best practices is inspiring. The audience engagement has been fantastic—lots of questions, networking, and meaningful conversations about sustainability. I can’t wait to see this event grow even bigger next year

People are realizing that sleep is essential for brain health, relationships, fitness, and overall well-being. Anything related to improving sleep is crucial, and I love how this platform showcases so many innovative products—from advanced sleep technologies to mattresses designed for better rest. The exhibition is fantastic, with great companies and cutting-edge solutions. In our panel, we explored sleep hygiene, wearables, and how sleep impacts brain health, as well as challenges that prevent people from sleeping well. This event is shaping the future of sleep.